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Primary Colours

August 20, 2011

My friend Ibraheem Youssef  is a creative director originally from Toronto, currently living and working in Boston.

If you have not checked his website, I highly recommend to check his work!

When he was in Toronto, he organized a series of events he named “Breakfast @ Heema’s.”  His guests were given a colour scheme in which they were supposed to dress up in.

His obsession was apparent in his meticulously designed breakfast events which he invited fellow designers every month.  During one particular “Breakfast at Heema’s,” I was asked to design the invitation cards using primary colours only.  Heema then printed and hand mailed each invitation to his guests.